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Reference · Promotion

Nationwide Kaufland Card promotion

In mid-February 2026, uniworks brought the Kaufland Card straight to the point of sale: across more than 150 locations in Bavaria and Baden-Württemberg, our promoters told customers about the card's benefits – coordinated as one well-rehearsed, nationwide team.

Bavaria & Baden-Württemberg 12–21 February 2026
Kaufland Card promotion shift in the uniworks app
350+promoters deployed
150+stores & locations
9deployment days
2federal states
€16hourly pay

What was it about?

At a promotion stand in the middle of the store, our promoters brought the Kaufland Card to life: they approached customers proactively and warmly, explained the card's benefits, answered questions and helped people sign up right there on the spot.

They worked in teams of two to three people per location – keeping the stand staffed throughout and the campaign reliably covered on every deployment day.

Kaufland Card – promotion at the point of sale

Deployed across southern Germany

From Munich to Ulm: the shifts were published in the uniworks app and booked independently by our students.

Kaufland promotion shift in Munich
Kaufland promotion shift in Augsburg
Kaufland promotion shift in Ulm
Kaufland promotion shift in Nuremberg

The deployment days at a glance

Across nine days – with fixed hours at the start and flexible shift choices in the second week.

12–14 February 08:00 – 19:00
16–21 February either 10:00 – 18:00 or 11:00 – 19:00

Planning a similar campaign?

Whether it's sampling, a roadshow or a nationwide POS promotion – we'll put together the right promotion team of motivated students for you, quickly and flexibly.